Unlocking Print Sales Growth: Mastering the 3 Fundamentals of Content Marketing

This means that print providers need to inject themselves into the sales process much earlier. Forgo targeting the 3% ready to buy now and, instead, go after the 97% who aren’t. Be the brand they reach out to. A simple content marketing strategy can achieve this.

1. Your company website. Does it have engaging content? A blog is now a must-have, not a nice to have. Update it at least monthly with relevant, customer-centric content. Many printers are currently doing a great job with this. Don’t be at a disadvantage.
2. Your social sites. The high abandonment rate for many social sites presents an excellent opportunity to stand out and position your brand. This is where you can also share your blogs for greater engagement. Cadence is key. Ask me about the simple 3-2-1 rule!
3. Email. It’s always good to be in their inbox with valued content. After posting to your website and sharing on social media, push your blog content out with email. It’s easy and inexpensive.

And, of course, nothing completes a content marketing program better than print. Touch your audience at least every 90 days with print.

1. Airgram 2023